Situation
Aid Auto is a retail car care store with 17 locations on Long Island, NY. The company requires management of all photo and digital image assets on an ongoing basis. Images are used in retail advertisements in newspapers and in advertising circulars. Image assets are also used on client’s Web site.

Target
Automobile owners on Long Island.

Analysis
Aid Auto has been very successful in the Long Island marketplace for 22 years. Thousands of images and related product copy are carefully managed in order to be used accurately in Aid Auto advertising. Large national car care retailers have recently opened stores within Aid Auto’s trading area.

Solution
Visionary Graphics & Marketing coordinates with all Aid Auto product suppliers to obtain up-to-date correct product photo art and copy. Thousands of images are stored and updated regularly. With its comprehensive asset management program, Visionary is able to successfully layout and produce ads and circulars within very short timelines. Final layouts are pre-flight checked and sent to client’s printers. Visionary checks/corrects hard copy proofs received from printers.

Visionary also manages the display of items on Aid Auto’s e-commerce Web site. This site, created for Aid Auto by Visionary, is used for both image building and transaction purposes.

Results
Aid Auto has shorter deadlines for finalizing input for print ads and circulars. Aid Auto continues to be a strong profitable business in spite of additional competition and slower economy.

Successful Practices
Image asset management for photos and digital images
Design and layout of on-page ads and circulars
Web site design and maintenance.