Situation
BBS is an architectural and engineering firm that has extensive experience in educational design projects. BBS required a Web site that illustrated the firm’s design philosophy, capabilities, and achievements. Visionary Graphics & Marketing was given the challenge of creating a site that must serve as a resource for BBS clients and as a promotional medium for BBS.

Target
Current and potential educational system administrators.

Analysis
The BBS Web site must provide an “easy-to-understand-and-navigate” user experience. The site must provide compelling presentation of appropriate information, which will help BBS retain existing clients and attract new customers.

Solution
Visionary analyzed BBS’s user-centric approach to balancing form and function for the specific uses of space they design/build. Preproduction planning of the Web site layout, navigation, graphic design, and copy was accomplished in collaboration with BBS.

The BBS Web site was created using best-in-class programming tools. Special emphasis was put on search engine optimization techniques. Tools for evaluating site users visits were employed.

Results
The BBS site successfully provides prospective clients with a favorable portrait of the firm when clients are preparing RFI/RFQ for new construction, remodeling, or additions.

Successful Practices
Web Site Planning and Design Copywriting/Editing
Web Content Development Search Engine Optimization