Situation
Country Life developed three new products in order to maximize
share of a rapidly growing dietary supplement niche. These products where scheduled to be introduced at the health industry’s largest annual trade show.

Visionary Graphics & Marketing was given the challenge of creating and delivering all needed concepts and materials within 60 days.

Analysis
Country Life is an established, successful, well-respected health supplements firm. Country Life wanted to expand its product line to capture greater market share within the Essential Fatty Acids supplement niche.

Solution
Visionary created integrated branding campaign for each of the new products: logo, graphic design for packaging, POP displays, brochures for retail trade, and brochures for consumers. In addition, Visionary coordinated media copy platform for all communication materials, including trade and consumer advertising. An html newsletter was scripted, created and sent to all attendees at the trade show convention.

Results
The month following the trade show was the most successful month to date for Country Life sales.

Successful Practices
Logo Design Package Design
Point of Purchase Design Media Placement
Internet Newsletter