Situation
Cleanway is a successful, award-winning service firm providing innovative floor care to “big box” retailers nationwide.

Target
Retail corporate facility managers who have varying degrees of experience/specialized education.

Analysis
Cleanway needed an actionable approach to unifying its marketing literature to achieve a compelling corporate look. It further needed marketing materials and a media plan that would effectively reach its target audience.

Solution
Visionary Graphics & Marketing created a tagline to go with Cleanway’s existing logo in order to make clear on all communications the firm’s services and positioning in the marketplace. This positioning was further enhanced by the creation and production of a corporate brochure to be sent to prospective clients and others interested in Cleanway. Visionary further extended the positioning to all sales collateral material in order to unify Cleanway’s look and message. Visionary then created a media plan for Cleanway in order to ensure Cleanway’s reach of the appropriate target audience. Visionary also created and produced the graphics for Cleanway’s exhibition booth to be used at industry trade shows.

Results
Cleanway benefitted from a heightened awareness of its services, established contact with a broad range of facility managers and increase its sales volume.

Successful Practices
- Copywriting
- Graphic Design
- Print Supervision
- Media Planning