Situation
Harbor Footwear, a shoe distribution company, had a need to
develop and distribute product catalogs for three lines of footwear. The catalogs would be used to introduce the shoe lines at an industry trade show and sent to retail store buyers.

Visionary Graphics & Marketing was given the challenge of creating three distinct catalogs within three weeks.

Target
Retail Shoe Businesses

Analysis
Harbor Footwear had youth, fashion and business lines of footwear to introduce. Each of the lines was very different from the others. The catalogs had to present the unique personality each shoe line. The final selection of products used in each catalog was made very close to the date of the trade show.

Solution
Visionary assigned a different designer to create the concept, design and layout for each catalog.

Results
Three unique catalogs were successfully developed and
produced within client’s timeframe of three weeks.

Successful Practices
Design of all graphic elements
Layout of catalogs
Quality control supervision on press at print runs
Met very stringent time and cost specifications