Situation
Long Island’s Stony Brook University Hospital is building a new Cancer Care facility. After a multi-year fundraising effort, the groundbreaking took place mid-2004. Stony Brook University saw a need to inform the community about the progress it has recently made toward making the dream of the state of the art cancer care building a reality.

Target
Community members; current and future donors to Stony Brook University Hospital.

Analysis
Each year Stony Brook University Hospital produces and distributes a report to the community describing its activities in the prior year and plans for the coming year. For over five years Visionary Graphics & Marketing has been supplying creative concepts, graphic design and print management services to Stony Brook University Hospital for projects of varying complexity. As a New York State supported entity, Stony Brook University Hospital works within tight budget and deadline parameters.

Solution
Visionary Graphics worked very closely with the hospital’s Communication Director to design and produce an Annual Report format that conveys the Hospital’s message in a compelling manner to the intended audience. Visionary was able to produce the project on time and on budget within stringent constraints. Upon approval of the final design and layout, Visionary worked closely with the hospital’s approved print vendor to manage quality control and assure on time completion and delivery of the printed reports.

Results
Stony Brook University Hospital successfully informed the community and its contributors of its strides in reaching national prominence as a remarkable center for healthcare, research and academic excellence.

Practices
- Graphic Design Photo Editing
- Print Management Services