Situation
Tyco International is a multinational conglomerate serving multiple industries. One prominent division, ADT, is the world’s leader in commercial and residential security services.

Target
25,000 ADT employees across the United States and Canada.

Analysis
ADT had a need for a very dependable, high quality, rapid response, full service graphic design firm to design, produce, and distribute internal corporate communications in a cost efficient manner. Visionary was given the challenge of working with the ADT corporate communication department for rapid design, production and distribution of materials throughout North America.

Solution
Visionary worked with ADT management to create a news- letter and training materials that are sent to ADT locations.

Results
The newsletter informs employees about ADT acquisitions and strategy. In addition, the newsletter encourages employee dialogue, boosts employee morale and provides a vehicle for announcing recognition of employee contributions to ADT’s growth and success. Training materials are used as part of ADT University, a program that educates ADT employees.

Successful Practices
- Photography
- Copywriting
- Graphic Design & Layout
- Digital Asset Management
- Press Supervision
- Fulfillment