Situation
Westhampton Beach Performing Arts Center is a not for profit performance space. It is located in the village of Westhampton Beach and serves several distinct audiences: the local village residents; residents of eastern Long Island; and summer vacation visitors of the Hamptons communities.

Targets
Prospective donors to the center and potential audience for events staged by the center.

Analysis
The theatre, which recently underwent a multi-million dollar renovation, needed a way to increase awareness of, and response to, its live performances. Fifty percent of the center’s annual operating capital is obtained through fund raiser events held in the small village of Westhampton Beach.Solution working closely with Theatre management, Visionary Graphics & Marketing created and produced literature which secured sponsorships from large corporations active on Long Island. Visionary also wrote and designed direct mail, advertising, POP, and Internet efforts to promote the event.

Results
Fund raising event far exceeded expectations and planned budget requirements. Event raised double the amount of revenue of the center’s best prior effort.

Successful Practices
- Graphic Design
- Copywriting
- Web Site Design
- POP Design
- Direct Mail
- Advertising